Designing a logo isn’t quite a simple job. This is simply because a logo is the face of any brand and should therefore be taken very seriously when being designed. There is more to designing a logo than just graphic designs . Designing a symbol demands specific skills, plenty of training and expertise the same as every kind of work. Below are guidelines that will take you through designing the perfect logo for your company.
First of all, preliminary work is very crucial . It should be the very first step in designing an effective logo. You could only draw some sketches using paper and pencil drawings or drafts produced by the use of a vector program like illustrator. You could develop as many sketches as you can until you receive the ideal sketch. Sketching will help you have a clear picture of what you need. An effective designer will spend more time in this step of logo designing than any other step in the design process.
The other step is to create balance. In logo designing, balance is very crucial because our heads obviously perceive a balanced layout as appealing . Right from the burden of the images, to the colors and sizes should all be equal and neatly performed on each side. There is no rule of balance. However, what you think is attractive to your eye will not be necessarily appealing to another party. Your artistic approach of equilibrium might not draw in the masses you would like to attract. Because of this, it is almost always safe to go for a balanced design strategy.
You should also look at the variable of dimensions in regards to designing a logo. It should look good and legible at all sizes. It should not lose its definition when scaled down for small promotional items or letterheads. It should look good when used for larger formats like billboards or electronic formats like the wed or TV.
A logo should be simple. A simple emblem is easy to recognize and can easily engage the viewer. Always keep in mind that a logo is an emblem and not a manifesto therefore, it needs to be as straightforward as possible. The majority of the popular logos you see around are very straightforward and easy to identify even without a caption or the brand’s name.
You should use color wisely. A skilled designer knows that color concept is complicated and will understand the basics and use color to their benefit. It’s advised that you do not use really bright colors that are difficult on the eyes. The other tip of how to use color is that you should use colors near to each other on the color wheel. You should also know how colors evoke feelings prior to settling on the ones to use.