There might be numerous online resources which you might be using or referring to time and again for remaining updated. This is where the RSS feeds help significantly. Using these RSS feeds you can get the latest updated information from all the relevant internet resources at one place. For the search engine optimization operators, RSS provides a way to build up the links and even update the same. Therefore, RSS is important for the SEO Sydney operators. But, how does one create the RSS feeds and how can you achieve the same on your website?
You need to have the knowledge of scripting the XML (extended markup language) for making these feeds. If you do not want to make use of these, you can even use the online software and tools for this purpose. The very first line of the RSS feeds needs to be the XML declaration. In the declaration part, you will have to tell the version of the XML which you are using as well as the encoding shall be done for the same. SEO consultant can tell you that it is only after this declaration is set right, that the next step of opening the RSS tag will be meaningful. It can be done by writing the RSS version in the first tag and the channel in the next one. All the new feed items would now go inside these tags.
After this, the next step is to write the RSS feed information. This includes the title, description and the link of the resources, be it the articles, the blogs or any other item. The lastbuilddate tag shall specify the date in a particular format and be adjusted to the GMT timings. The dates shall be compliant with the RFC 822.
SEO Sydney expert would then be working to get the RSS items included in the feeds. Each item has a link, description and a publication date and guid. This information for each item is included within the item tag.
Thereafter the channel and the RSS tags are closed. The final step of the feed creation is the validation. After these are validated, the SEO Sydney Company submits the same on the websites which allow for posting of the RSS feeds. This is done in the same way in which the SEO experts do the submissions to the different types of directories.
It is important that you also pay attention to a number of other things while creating the RSS feeds. You must make sure that the content of the RSS feeds is correct as per the browser type. If the user agent is Mozilla, then the RSS content is better had in text/
Xml format for IE, Firefox, Safari browsers. For the others, the file format shall be application/ rss+xml.
A little research and experience in the development of the RSS feeds can be helpful for SEO Sydney company to drive the traffic to the sites, increasing their relevance for the search engines.